Auto Coding Focus Group Speakers

Focus group auto coding requires text documents in doc, docx, rtf, or txt format. You cannot use PDF documents with this function.

Select a focus group transcript in the Project Explorer or Document Manager. From the main menu, select Code > Focus Group Coding. Alternative, right-click on a document and select Focus Group Coding from the contextual menu.
Next, select a pattern for recognizing speaker units. See Preparing Focus Group Data.

Select pattern for focus group coding

After selecting a pattern, click Continue.

ATLAS.ti lists all strings that fit the selected pattern and uses these as code name. If a colon (:) was used also elsewhere in the transcripts, not all finds are speakers.

Deselect all finds that are not speakers, if any.

Check the suggested codes and modify the names if desired.

Add additional codes, if you want to code the speaker units with multiple codes. Each code needs to by separated by a semicolon.

Focus Groups: Select what should be coded and add further codes If you enter codes that already exist in your code list, they will not be duplicated.

Click on the button Code.

ATLAS.ti codes all speaker units. Once it is done, you see a summary screen.

Double-check the results in context and take a look at the Code Manager. ATLAS.ti also creates a code group from all codes. If the results are not what you expected, you can undo all coding at this stage.

ATLAS.ti does not yet organize the focus group into a hierarchical structure by default. We however suggest that you do it manually, similar to the example shown below:

Organizing focus groups into the hierarchical code structure

As coding all speakers often result in dense coding, we recommend using this function after you have coded the focus group transcript for content.

Coded focus grouped data